Swiggy vs Own Website: What Kumbakonam Grocery Shops Actually Pay
A supermarket doing 50 online orders per day loses ₹5,000–6,000 daily to Swiggy commission. Here is the math — and the alternative.
Direct Answer
Swiggy Instamart and Zomato charge 25–30% commission on grocery orders. For a Kumbakonam supermarket with ₹400 average order value and 50 daily online orders, that is ₹5,000–6,000 per day lost to the platform.
Swiggy/Zomato: 25–30% of every order
Zooperz merchants: no platform fee currently
Own website: you keep customer data
Walk-in + online unified in one POS
The commission math
50 orders × ₹400 AOV = ₹20,000 daily online revenue. At 28% Swiggy commission = ₹5,600/day lost. Over a month that is ₹1,68,000 — enough to hire two staff members.
| Platform | Merchant take rate (illustrative) |
|---|---|
| Swiggy/Zomato (~28%) | High % commission |
| Zooperz commerce tools | No merchant fee today |
| Consumer app (on hold) | ₹10 shopper fee planned |
What you lose on aggregators beyond money
Aggregators own the customer. They see order history, can promote competitors, and change commission without negotiation. Your walk-in customers who try the aggregator app may never return to ordering directly from you.
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